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Ove Pihl
Ove Pihl (born 2 May 1938) is a Swedish art director, book publisher and graphic designer. He is mostly known as founder of the advertising agency Falk & Pihl and the publishing companies Atlantis and Page One Publishing.〔''Vem är Det'' (Swedish Who's Who) Nationalencyklopedin〕 ==Early years in advertising== Ove Pihl received his degree from Beckman’s School of Design, Stockholm, in 1959 and from School of Visual Arts, New York, in 1963. Among his teachers at SVA were the legendary graphic artists Milton Glaser, Tony Palladino and Ivan Chermayeff. In 1962, Ove Pihl submitted pupils’ work to the exhibition ’Graphic Design USA’ in Moscow. He received his first award from the Type Directors Club in New York the same year. During his time in New York Pihl worked as graphic designer for Lippincott & Margulies and as art director for McCann Erickson. After returning to Stockholm, Ove Pihl was employed by the advertising agency Ervaco Annonsbyrå, where he created the campaign for the shift to right hand traffic in Sweden, in collaboration with Björn Bunge. In 1968 he was employed by Arbmans Annonsbyrå, where he became partner in 1969. There he created numerous successful campaigns for, among others, Gulf, , and the newspaper Expressen.
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